Web Design Manchester
Starting off in business is always a struggle. You want to be recognised as quickly as possible so that sales can quickly take an upward spiral. Making your presence felt isn`t always that easy though and a great place to start will be your company`s website. As a startup business you need to get a foothold online and create a site that stands out from the rest. Based in Manchester you want to reach out to far-flung corners of the globe and embrace new customers from around the world. Help with Web Design Manchester can be acquired through a leading web and graphic designer who is based within the region. This might sound expensive but in reality it isn`t because the Web Design Manchester comes at a very affordable price. Ask the North West designer to provide you with a quote for you new site and you could be surprised at the price that is given. You can specify how simple you want the site to be but as a rule a 3-5 pages website will be a decent size for a new business venture. Once you are online you can promote your services and goods and as your business starts to blossom you can request that the Web Design Manchester be updated.

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Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site.

As he was describing his site and the problem, I thought, "This is going to be a quick fix."

How wrong I was!

His site was excellent. Other than a few minor points, it followed all my basic rules for a successful affiliate marketing site.

The site was focused around a single theme in a profitable niche, with an excellent selection of high-priced, high-commission products.

Chris had gone the extra mile to have his site professionally designed, and it was simple, elegant and user-friendly, employing consistent navigation and a nifty database-driven search results system.

He was working directly with his merchant partners to create ad copy that offered his visitors the best possible deals.

And he was advertising in the pay-per-click search engines to drive tons of targeted traffic, and using hundreds of keyword listings with brilliantly worded titles and descriptions.

So, why on earth were his sales so low?

I knew I was picking at straws, but during our first session, I made a host of recommendations for improvement, which included:

a domain name change
a background color change
reformatting the page table size
rephrasing offers more positively
adding relevant graphics and photos
dropping poor performing merchants
adding a newsletter
adding new products
redirecting non-buyers to additional offers

Chris implemented all my suggestions as well as a few of his own. After giving the new version a few weeks to prove itself, we scheduled our second teleconsulting session. I was anxious to hear how well the site was now performing.

You can appreciate my dismay when Chris told me that his sales had actually dropped!

Aargh!

I reviewed his site again, and it suddenly struck me... he should try blue links!

Why?

Because web design convention suggests that links should be blue, visited links purple and active links red. Although nothing written in stone about link color, I believe that those conventional colors should used whenever they compliment site design.

I`d changed my own site links, Sage-Hearts.com, from maroon to blue sometime before and noticed a nice conversion rate increase.

Sure enough, that WAS the answer to Chris` site problems...

His conversions increased 1100% almost overnight JUST by changing his link color to blue.

In addition to being underlined, people expect links to be blue, and in some cases visitors may have problems with sites that don`t conform to their expectations.

With the average site visit lasting only about 8 seconds, we don`t have time to waste confusing our visitors with basic site navigation. Use blue links if possible to keep your navigation instantly recognizable, unambiguous and consistent.